Export promotion services
The Swiss Business Hub Southern Africa (SBHSA) is the point of contact for Swiss and Liechtenstein companies that want to develop their business in the Sub-Saharan Africa region with focus on South Africa, Botswana, Mauritius, Angola, Mozambique and Kenya and to companies in the region searching for a business partner in Switzerland. The locally well-established team will help you decide on a suitable market strategy for the Sub-Saharan Africa region. The SBHSA will prepare a service package based on your specific requirements and business priorities: targeted, personalised and modular. It works with a wide network of local partners and industry experts.
Examples of provided services are:
- Marketing services
Industry and product analysis and trend-spotting, bespoke market studies, market compatibility test, in-depth competition assessments and benchmarking, adaptation of marketing material, B2B/B2C sales pipeline development, etc. - Partner search
Identification and profiling of suitable distributors, agents, representatives or import partners. Introduction to a shortlist of potential partners with portfolios consistent with your targeting strategy.
For companies in Sub-Saharan Africa: Identification and profiling of suitable Swiss export and technology partners. Introduction to a shortlist of potential partners, organisation of fact finding trips to Switzerland. - Promotional events
Organisation of exclusive opportunities and provision of facilities for Swiss and Liechtenstein companies to promote themselves and their products in South Africa.
Get an overview of the Swiss Business Hub Southern Africa products & services on the S-GE website.
Swiss and Liechtenstein companies interested in the Sub-Saharan Africa market often demand the following services:
- Market flash: Interview with three experts in order to receive a first impression of certain markets.
- Import analysis: Analysis of the official import statistics for certain HS-codes by trademarks or importers.
- Business partner search: Establishing a longlist and shortlist of potential business partners in order to find a reliable representative in the country.
- Fact finding trip: Organisation of a comprehensive program for a delegation including meetings with potential partners and experts.
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Location Promotion
The Swiss Business Southern Africa (SBHSA) is the first point of contact for local companies, managers, advisers and other interested parties wanting to localise their business in Switzerland. As part of the mandate on behalf of the Swiss Government (State Secretariat for Economic Affairs SECO), the SBHSA works closely with the regional and cantonal business promotion agencies in Switzerland.
The SBHSA informs you about the advantages of Switzerland as a business location and offers the following services:
Swiss economic and business structure
Information about Switzerland’s unique selling points, administrative and legal environment, practical steps to establish a company, labour market and laws, financial issues (costs and tax), real estate, etc. Local economic networks
Introduction to key stakeholders who can help accelerate your expansion. Assisting with the choice of business site(s), organization of fact-finding visits to possible locations/partners/contacts, guidance on staff recruitment, etc. Support in finding the right business or research partners in key Swiss industries
The SBHSA benefits from a wide network of economic and technological contacts. It offers an introduction to relevant research and technology transfer centres, business networks and clusters.
Key advantages of Switzerland as a business location
There are numerous good reasons to choose Switzerland as a business location. Innovation and technology, a liberal economic system, political stability and the close interlinking with foreign markets, an excellent education and health system, outstanding infrastructure and the high quality of life as well as a competitive tax system are only a few of them.
Switzerland’s strong education system is the basis of excellently educated specialists and more than 60 higher education establishments. Thanks to this and a business-friendly climate, Switzerland proves to be the hot-spot for research and development with high innovative strength and productivity.
Low capital costs, currency stability, solid purchasing power and a moderate tax burden make the Swiss economy one of the most liberal economies in the world. Moreover, the federalist political system together with direct democracy and political and economic stability guarantee high investment safety.
Besides numerous economic factors, Switzerland also offers excellent conditions for an optimal work-life balance. Breathtaking landscapes, outstanding infrastructure, exciting cultural events and attractive real estate offers serve to create a very high standard of living in a country greatly favoured by expats.